When it’s time to sell the house, most homeowners focus on two major concerns:
how to secure the highest price possible, and what can be done to shorten the
Beyond market conditions and the relative value of the house, the selling price of
residential homes is primarily driven by two economic factors: how much
inventory (supply) is there, and how strong is the demand? The homeowner can
affect a sale in a surplus market by distinguishing their asset, and also impact time
on market by making sure the property appeals to the largest likely consumer
In other words, make sure the house shows with an appeal for the masses.
As painters, we often work with both homeowners and realtors to address the
negative points that could compromise the perceived criteria of the “ideal” buyer
(described as a prospect who is willing to pay the asking price as soon as the
property hits the market).
Assuming the property satisfies basic buying criteria, the items prospects
frequently take issue with typically center on either CONDITION or COLOR. The
good news is these objections can be neutralized with some pre-emptive action
that is controlled by the seller. Savvy homeowners can improve the odds of
capturing the sales price they’re seeking and reduce the time on market by
anticipating and correcting the concerns of the prospect.
An experienced realtor can be a great advisor in terms of identifying the various
items throughout the house that require attention and are worth the investment.
The key is to eliminate contention before the house is placed on the market.
Beyond household clutter and furniture placement, staging deals with obvious
interior concerns: the COLOR of a particular room, or the neglected condition of
the paint and plaster. These objections can be quickly neutralized by delegating
the task to a professional painter. A fresh coat of paint and some quick patch
work can have a stunning affect on prospect’s favorable impression.
Some homeowners struggle with the decision to spend any more money in a
property they hope to vacate in the near future… until they do the math.
The relatively small investment of “staging a house” to improve appeal is often
dramatically recouped by shortening the time on market and preserving the
asking price (reduce negotiation leverage. Prudent cash outlay for wise staging
has repeatedly proven to capture returns many times over.
Sell your house quickly to the prospect who loves what they see. Bring in a painter
to make sure the property shows to its full potential.
Burke has personally flipped properties successfully for over 15 years. He knows what to do, and perhaps,
more importantly, what not to do when deciding how to best stage a property for the greatest ROI. The
cost of his staging services with judicial painting virtually pays for itself.